How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who helps businesses strengthen their online presence, dominate search rankings, and land placements across more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success has been far from traditional. After earning a business education from institutions including Michigan Ross, he began his career in retail operations — managing national retail locations, leading multiple store locations, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that one too. Somewhere along the way that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Now, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
At the heart of his business is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on leading publications, SEO and local SEO services, strategic link building, and PPC advertising.
Where PR Meets AI
What truly sets Rohde apart is his focus on AI search visibility. He positions press releases as a form of influence over AI systems — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology positions his clients a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's impact stretches well beyond his agency's walls. He hosts two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with website Small Businesses," an interview series featuring small business stories and insights.
As a conference presenter, Rohde has shared his expertise at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.